Tag Archives: Super Bowl

Why 100 Mil. Super Bowl Viewers Really Matters

Posted on February 6, 2011 by Michael Stroud

The takeaways from this year’s Super Bowl: Live events, particularly sports, are going to continue to command huge ad premiums because they are the one relatively sure way to neutralize DVRs. And jf you create an ad people actually enjoy watching, they’ll actually watch it. Who knew? Continue reading →

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