Tag Archives: Nielsen

TV in 2020: Best Guesses

So where will television be in 2020? I posed the question last week at a panel I led during NAB with execs from DreamWorks, Sony Electronics, Starz, Nielsen and  Technicolor. Of course, nobody really knows what TV will look like in two … Continue reading

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Getting Engaged

Nielsen’s new time-spent metric loves big brands and multimedia Several months ago when Nielsen//NetRatings eschewed page views as an antiquated metric, there seemd to be few complaints from major publishers. After all, increased use of Web 2.0 technologies like embedded … Continue reading

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Muddled Metrics: Is Broadband Really TV’s BFF?

The Nielsen and comScore broadband video numbers cut many ways Despite industry and analyst worries that broadband video was undermining Americans’ taste for traditional TV, Nielsen and the Cable & Telecommunications Association for Marketing (CTAM) found in a new study … Continue reading

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