Tag Archives: NBC

Are You Sure You Want to Friend Facebook?

The media business (and yes, since Facebook and Google put content on screens, they are part of it) is entering a Brave New World where marketers are learning with extraordinary specificity your occupation, state of health, social status, hobbies, favorite movies and music, sexual proclivities and practically every other piece of meaningful information about you. We are told that this will improve the rate of return on advertising by orders of magnitude, and I believe it.

But the downsides are potentially enormous, and haven’t been thought through. If information is power, we are handing power on an unprecedented scale to the people who control what we see and hear on those broadband pipes. When Barack Obama joked at Facebook last week that “I’m the guy who got Mark Zuckerberg to put on a coat and tie”, he was a lot closer to the truth of his position in the scheme of things than he realized. Continue reading

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NBC’s doing at least one thing right…

News organizations have a built-in advantage over places like Yelp or Craig’s List: people will come around even if they don’t want to buy or sell something. Imagine what happens when you combine the power of both. Continue reading

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NBC’s `Mobile DNA’

In recent years, NBC Universal’s mobile strategy has focused largely on helping carriers get its content to consumers. Now that strategy is subtly changing. Carrier partnerships are still "critical to what we do," Salil Dalvi, NBC Universal’s general manager for … Continue reading

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NBC’s Multi-Mode Digital Distribution Mega-Strategy

I’m already confused Okay, so let me get all of this straight. NBC pulled out of iTunes because it couldn’t make enough money over there. Bye, Bye "The Office" downloads. But now,the company announces it will try its own ad-supported … Continue reading

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Apple Takes on NBC

There is more to the Apple/NBC dispute than pricing After NBC announced last week it would not be renewing its contract with Apple to distribute its premium content on iTunes, most industry insiders understood this to be a pretty big bite out … Continue reading

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Can We All Say “Hulu?”

The NBCu and News Corp. portal unveils a name and a URL We imagine that the executives at NBCu and News Corp. decided to be a bit playful and "YouTube-sounding" when they came up with the name Hulu for their … Continue reading

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Is Big Media Getting Its Money’s Worth?

Major media companies are on a buying spree, but are they cost-conscious? "Do you know any companies we might be interested in?" This questions, or soemthing much like it, has beern posed to me on more than one occasion in … Continue reading

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Media Bytes

by Shelly Palmer APPLE is in advanced talks with Hollywood studios about offering downloadable movie rentals. Apple is said to be "aggressively pursuing" the idea, and wishes to launch the service in the fall. A downloadable Apple VOD system would … Continue reading

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The Bright Side of Newspaper Industry’s Gloom

Hello? Anyone Ever Heard of the I-N-T-E-R-N-E-T? While the L.A. Times was busy firing an editor this week for having an affair with Brian Glaser’s publicist and then hiring him as a guest editor, much more momentous things were happening in the newspaper business. Billionaire … Continue reading

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NBC and Fox’s Online Deal: If You Focus on Google, You’re Missing the Point

Once upon a time, a long, long time ago, television used to be free. Three big broadcasters — NBC, ABC and CBS — gave away all their content for free. Everyone watched it. Advertisers paid billions. And everyone was happy. … Continue reading

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