Tag Archives: mobile marketing

Mickey Hangs Up

If “content is king” then why can’t it run a wireless kingdom? If Mickey Mouse can’t do it, and sports content can’t do, and even hip and edgy youth-oriented media can’t do it, then who can make the content-driven MVNO … Continue reading

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Live from Ad Week, Day 2

Media muscles into mobile In the eyes of the major agencies, mobile advertising remains at the margins, according to Digitas VP and media director Jordan Bitterman at the second day of Ad Week here in New York. Bitterman was speaking … Continue reading

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Mobile Advertising Gets Serious

With Nokia‚Äôs purchase of enPocket, the great consolidation starts shaking things up All of the coverage of Nokia’s planned acquisition of mobile ad network and marketing leader enPocket focused on how this move signaled the hardware’s maker’s shifting business model. … Continue reading

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Could Mobile Video By-Pass the Deck?

With carriers inundated with proposals and big media options, direct-to-consumer mobile video may come on strong With the success of MyWaves.com (1 million subscribers and counting) and CBS’s recent announcement that it was contracting with four mobile ad firms for … Continue reading

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iPhone as the New Tiffany Network?

Bejeweled, DailyMotion, Digg all want a bite from that Apple mojo With only a fraction of the audience of any other mobile platform the iPhone is attracting dedicated development the way a chic new mall with little traffic sucks in … Continue reading

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