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Tag Archives: behavioral targeting
Google Doesn’t Oogle
Will privacy be a key differentiator in the ad wars to come? The battle lines over privacy are going to be drawn overseas before any lines in the consumer privacy protection sand emerge on these shores. It is revealing that … Continue reading
AOL Eats Tacoda and Re-Builds Its Empire
In acquiring behavioral targeting newtork and technology Tacoda, AOL is vying to become a major player in ad sales across the Web In purchasing one of the two biggest and oldest behavioral targeting providers online, Tacoda, AOL is increasing its … Continue reading