Tag Archives: advertising

AOL and Yahoo!: Fingers in Google’s Dike

AOL and Yahoo! both revolutionized the Internet. And both  have completely lost their way. Back in the 1990s, AOL introduced millions of people to email and online content. Yahoo! taught people how to find things online. Now both seem reduced … Continue reading

Posted in Entertainment, Internet, Television, Uncategorized, Video | Tagged , , , , , , , , , , , , , , | Leave a comment

Obama Goes `American Idol’

I read just now that liberal agitator MoveOn.org has attracted 3 million people to vote online for its "Obama in 30 Seconds" contest to pick which Obama advertisement gets picked for national TV. And I suddenly realized that the long-predicted democratization of content distribution may … Continue reading

Posted in iHollywood Forum | Tagged , , | Leave a comment

Broadcasters Behaving Narrowly

When I was a TV reporter seven years ago, us journalists used to pose hard-ball questions to broadcasters about how they were going to deal with their plummeting audience share. Lower CPMs presumably meant lower ad dollars. These days, I’m surprisingly … Continue reading

Posted in iHollywood Forum | Tagged , , , | Leave a comment

Could Mobile Video By-Pass the Deck?

With carriers inundated with proposals and big media options, direct-to-consumer mobile video may come on strong With the success of MyWaves.com (1 million subscribers and counting) and CBS’s recent announcement that it was contracting with four mobile ad firms for … Continue reading

Posted in Uncategorized | Tagged , , , | Leave a comment

The Government, Not Advocates, Will Drive the Privacy Debate

As agencies conglomerate and content providers focus on the value of their data, Washington will take notice The Federal Trade Commission announced yesterday that it will host a two-day Town Hall on issues of privacy with a specific focus on … Continue reading

Posted in Uncategorized | Tagged , , , | Leave a comment

AOL Eats Tacoda and Re-Builds Its Empire

In acquiring behavioral targeting newtork and technology Tacoda, AOL is vying to become a major player in ad sales across the Web In purchasing one of the two biggest and oldest behavioral targeting providers online, Tacoda, AOL is increasing its … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , | Leave a comment

Why Hollywood Loves Search

Marc Esper is NBC Universal’s Vice President of Search. Five years ago, such a title at a major broadcast network would have been unthinkable. Today, it’s indispensable. Esper, recruited a year and a half ago from AOL’s brand marketing team, … Continue reading

Posted in iHollywood Forum | Tagged , , , , , | Leave a comment

This Bud’s Not for You

Let’s see.  It’s been a hard day at work and I head home for dinner, a Bud and Bud.TV. I don’t think so.  And apparently neither do the 100,000 other people who bailed out of Bud.TV’s struggling online network, one … Continue reading

Posted in iHollywood Forum | Tagged , , | Leave a comment

Behind Yahoo’s Ad Deal with Viacom

Most of you are probably too young to remember when Terry Semel and Robert Daly were co-presidents of Warner Bros., running the studio through perhaps the longest winning streak in Hollywood history. Yes, running Yahoo! is a second vocation for Daly.  … Continue reading

Posted in iHollywood Forum | Tagged , , , , | Leave a comment