‘Gossip Girl’ TV Ratings Rise After New Shows Pulled from Web

Apparently, pulling new episodes of "Gossip Girl" from the Web didn’t hurt CW’s re-launch of the show on Monday, although whether the show benefits in the long-term remains to be seen. CW said the freshman show’s Nielsen ratings were 25% ahead of its season average and its third-best showing ever on Monday night. CW decided to pull new episodes of the show from the Web in an effort to bolster its TV audience, where its real advertising dollars lie. The experiment is being closely watched by other networks such as ABC, NBC and Fox, which have largely made their hit TV shows available for free on the Internet.

About Michael Stroud

Articles Here’s a brief selection of articles I’ve written recently: NexTech blog: http://www.nextechforum.com TheWrap.com columns: http://bit.ly/lFL9Sq Variety: http://bit.ly/iXulHF Hollywood Reporter: http://bit.ly/mkekMH DigiDay: http://www.digidaydaily.com/stories/movie-marketing-2-0/ http://www.digidaydaily.com/stories/should-publishers-still-fear-apple/ http://www.digidaydaily.com/stories/hearst-s-big-bet-on-apps/ ..more to come as I put finishing touches on this site!
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