Improved sales for music-enabled cellphone flops

Curious juxtaposition of music-enabled cellphone stories over the last few days.

Consumer tech guru Walt Mossberg’s Wall Street Journal column today gives a "nice try but…" to Samsung’s new UpStage phone being rolled out on Sprint. Seems the device has terrible battery life, synch issues and poor navigation — even though it’s better LG’s popular Chocolate music phone, sold to Verizon customers.

Sprint's Upstage

Meanwhile, an NPD report finds that  music-enabled cellphone sales accounted for 32% of all cellphone sales in the fourth quarter, vs. 18% in the second quarter.

Which begs the question: does anyone use these cellphones to listen to music? Or are cellphone makers simply making a lot of music-enabled cellphone flops? I’d be curious to read the latest research.

Hopefully, Apple will do a better job making a cellphone with the iPhone than cellphone makers have done making music players.

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About Michael Stroud

Articles Here’s a brief selection of articles I’ve written recently: NexTech blog: http://www.nextechforum.com TheWrap.com columns: http://bit.ly/lFL9Sq Variety: http://bit.ly/iXulHF Hollywood Reporter: http://bit.ly/mkekMH DigiDay: http://www.digidaydaily.com/stories/movie-marketing-2-0/ http://www.digidaydaily.com/stories/should-publishers-still-fear-apple/ http://www.digidaydaily.com/stories/hearst-s-big-bet-on-apps/ ..more to come as I put finishing touches on this site!
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