Screen Time at CES

CES is supposed to be about tablets. Actually, it’s about screens.

At a Pepcom press event this evening, tablets were everywhere, in every conceivable size. Of course, they offered what iPad doesn’t (at least for now): front and rear-facing cameras; USB and SD slots; expandability.

But size was what grabbed me. Every size suggests a different use, a different “tween” product that fills in the gray between laptop and smart phone and possibly replaces some every day analog function:  8”x10” (just a shade bigger than iPad) replaces your paper notepad;  7”x3” fits in your coat pocket; 5”x3” (a shade larger than iPhone) replaces your note cards; and so forth

A doctor seeing patients may well need a different form factor than a musican playing sheet music, a kid doing his homework, or a family watching TV on vacation.

I know I’m getting ahead of things. But it’s pretty clear where things are going, even if it takes a few more years to get there.

For media companies, this is mostly good news. Screens are a commodity; content is gold.

About Michael Stroud

Articles Here’s a brief selection of articles I’ve written recently: NexTech blog: http://www.nextechforum.com TheWrap.com columns: http://bit.ly/lFL9Sq Variety: http://bit.ly/iXulHF Hollywood Reporter: http://bit.ly/mkekMH DigiDay: http://www.digidaydaily.com/stories/movie-marketing-2-0/ http://www.digidaydaily.com/stories/should-publishers-still-fear-apple/ http://www.digidaydaily.com/stories/hearst-s-big-bet-on-apps/ ..more to come as I put finishing touches on this site!
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