Category Archives: Media

Going Gaga at Amazon

At some point, some people decided they’d better eat the costs of their mule herd and invest in tractors to haul stuff if they wanted to survive. Which side of history is the music industry on? Continue reading

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This Phone Call Is Brought to You by Coca-Cola

The cost of telephony is approaching zero, and you can already buy TVs that let you have Skype video calls while you’re watching. Can phone ads be far behind Continue reading

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The Good and Bad News About ePublishing

The good news is that authors can now choose to bypass publishing gatekeepers. The bad news is that self-publishing without proper promotion is generally about as successful as putting a book in a closet and closing the door. Continue reading

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Are You Sure You Want to Friend Facebook?

The media business (and yes, since Facebook and Google put content on screens, they are part of it) is entering a Brave New World where marketers are learning with extraordinary specificity your occupation, state of health, social status, hobbies, favorite movies and music, sexual proclivities and practically every other piece of meaningful information about you. We are told that this will improve the rate of return on advertising by orders of magnitude, and I believe it.

But the downsides are potentially enormous, and haven’t been thought through. If information is power, we are handing power on an unprecedented scale to the people who control what we see and hear on those broadband pipes. When Barack Obama joked at Facebook last week that “I’m the guy who got Mark Zuckerberg to put on a coat and tie”, he was a lot closer to the truth of his position in the scheme of things than he realized. Continue reading

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TV in 2020: Best Guesses

So where will television be in 2020? I posed the question last week at a panel I led during NAB with execs from DreamWorks, Sony Electronics, Starz, Nielsen and  Technicolor. Of course, nobody really knows what TV will look like in two … Continue reading

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From iPads to NewsPads

It’s not clear whether The Daily, News Corp.’s ambitious entry into the world of online newspapers, will survive.  After all, 50 reporters writing for a product designed for iPads could be tough to support financially — especially since the venture … Continue reading

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NYT to Charge Under $20 for Online Access

The New York Times appears to be adopting the same tactics for its online business as the Wall Street Journal, which allows subscribers to its paper version free access to WSJ.com. Continue reading

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Papers Fare Well in Online Charge Experiment

Steven Brill’s Journalism Online, testing a new way to charge online newspaper readers, reported that roughly two dozen small and medium-sized papers didn’t see their advertising revenue or traffic decline substantially. Over several months, monthly unique visits to the papers’ … Continue reading

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