Author Archives: Michael Stroud

About Michael Stroud

Articles Here’s a brief selection of articles I’ve written recently: NexTech blog: http://www.nextechforum.com TheWrap.com columns: http://bit.ly/lFL9Sq Variety: http://bit.ly/iXulHF Hollywood Reporter: http://bit.ly/mkekMH DigiDay: http://www.digidaydaily.com/stories/movie-marketing-2-0/ http://www.digidaydaily.com/stories/should-publishers-still-fear-apple/ http://www.digidaydaily.com/stories/hearst-s-big-bet-on-apps/ ..more to come as I put finishing touches on this site!

AOL and Yahoo!: Fingers in Google’s Dike

AOL and Yahoo! both revolutionized the Internet. And both  have completely lost their way. Back in the 1990s, AOL introduced millions of people to email and online content. Yahoo! taught people how to find things online. Now both seem reduced … Continue reading

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Lord of the Ringtones

Everyone’s focusing right now on whether AT&T’s proposed merger with T-Mobile will give it too much power in wireless. But that’s only part of the worry. AT&T also wants to sell you a so-called “triple play” of cable, telephone and … Continue reading

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Spotify and Music’s Two Mega-Trends

Whether Spotify, which launched recently in the U.S., will achieve its 50 million person goal remains to be seen. It’s up against entrenched online music competitors like Apple, Amazon and Rhapsody. But its freemium model and its social stickiness could give it an important leg up. Continue reading

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Katzenberg: ‘Bloom is Off the Rose’ for 3D

Jeffrey Katzenberg may be the Billy Graham of 3D. But not bad 3D. And he’s seen a lot of bad 3D movies recently. The studios’ greed for profit – charging premium prices for poor-quality 3D movies – has dampened the … Continue reading

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Going Gaga at Amazon

At some point, some people decided they’d better eat the costs of their mule herd and invest in tractors to haul stuff if they wanted to survive. Which side of history is the music industry on? Continue reading

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This Phone Call Is Brought to You by Coca-Cola

The cost of telephony is approaching zero, and you can already buy TVs that let you have Skype video calls while you’re watching. Can phone ads be far behind Continue reading

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The Good and Bad News About ePublishing

The good news is that authors can now choose to bypass publishing gatekeepers. The bad news is that self-publishing without proper promotion is generally about as successful as putting a book in a closet and closing the door. Continue reading

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Are You Sure You Want to Friend Facebook?

The media business (and yes, since Facebook and Google put content on screens, they are part of it) is entering a Brave New World where marketers are learning with extraordinary specificity your occupation, state of health, social status, hobbies, favorite movies and music, sexual proclivities and practically every other piece of meaningful information about you. We are told that this will improve the rate of return on advertising by orders of magnitude, and I believe it.

But the downsides are potentially enormous, and haven’t been thought through. If information is power, we are handing power on an unprecedented scale to the people who control what we see and hear on those broadband pipes. When Barack Obama joked at Facebook last week that “I’m the guy who got Mark Zuckerberg to put on a coat and tie”, he was a lot closer to the truth of his position in the scheme of things than he realized. Continue reading

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TV in 2020: Best Guesses

So where will television be in 2020? I posed the question last week at a panel I led during NAB with execs from DreamWorks, Sony Electronics, Starz, Nielsen and  Technicolor. Of course, nobody really knows what TV will look like in two … Continue reading

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